Craig Hockenberry asks:
I wonder how magazines that have Instagram accounts, like National Geographic and The New Yorker, feel about the new terms and conditions…— Craig Hockenberry (@chockenberry) December 18, 2012
I think that’s an excellent question. Using editorial photos for advertising is bad enough, but using them for advertising purposes when the news organization doesn’t get a cut? That is not going to go over well.
And there’s another question: What about non-profit organizations? At the college where I work, we have a strict policy about not accepting or displaying advertising, not licensing our images for advertising except in very limited purposes. One of my goals for the new year was to use Instagram for the college, but now I need to reconsider that, even if I do keep using it for myself (which I almost certainly will).